Blog
Ideas on interactive advertising.
The playbook for the next era of ad creative.
FUNDAMENTALS 6 min read
Playable Ads 101: the short history of interactive creatives
What changed between banner ads and playable ads, and why attention economics made it inevitable.
2026-03-14Read more
PSYCHOLOGY 8 min read
The IKEA Effect in advertising: why effort creates ownership
When users build something, even a tiny ad experience, they value the reward more. Here is the data.
2026-03-02Read more
COMPANY 12 min read
Behind the scenes: how we built Userly AI from agency to SaaS
Three years of playable ads agency work, distilled into a platform. What worked, what we threw away.
2026-02-20Read more
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